Data Services
Custom Historic Analysis and Predictive Modeling
 |  |  |
|---|---|---|
 |  |  |
 |  |  |
True Blue Data Services offers a unique advantage in campaign strategy. We combine precinct-level historic election analysis with advanced predictive modeling tailored to any elected position.
By integrating consumer data—such as civic engagement and media behavior—with election data, we significantly enhance the accuracy of predictions and identify key opportunities for strategic targeting.
What sets us apart is our in-house optimization technology, which allows campaigns to focus resources where they’ll have the greatest impact. For campaigns ready to take on the challenge of evolving with voters, we’re more than a data provider—we’re a strategic partner committed to helping campaigns adapt.
HOW WE DO IT
analytics
PUBLIC DATA
We capture publicly available data to understand historic voting behavior and to model predicted outcomes down to the precinct level for any race.
THIRD PARTY DATA
Our development expertise allows us to leverage third party data, increasing the effectiveness and efficiency of targeting and messaging and creating unrivaled local insights.
CUTTING-EDGE TOOLS
We leverage modern tools to connect to data in real time, integrate diverse data sources, and generate projections and strategies powered by proprietary cutting-edge technology.
Process Optimization
Modern campaigns are generating tremendous amounts of data, and
effectively collecting and analyzing information is a challenge.
With organizations sharing resources, vital information is siloed.
Tracking and sharing of day-to-day information is increasingly a barrier, not a key, to efficiency.
True Blue Data Services harnesses modern technology to break down information silos while increasing efficiency and accuracy by automating the collection and retrieval of data needed by decision makers.
HOW WE DO IT
automation
COLLECTING
Data is entered once, at the source, at the time of activity.
SORTING
Automated processes gather and sort information across systems and between organizations.
RETRIEVING
Decision makers receive data in real time from
one source of truth.
Implementation Tracking
The modern ability to collect and effectively monitor large amounts of data has been transformative to the way we interact with each other and the world.
Voters today are constantly tracked, and dynamic targeting changes based on their behavior.
The keys to success in such a dynamic environment, are understanding and flexibility.
True Blue Data Services allows decision makers to measure and monitor key performance indicators in real time, so decision makers can proactively monitor deviations from expectations and adjust as needed.
By monitoring results in real time, canvassing is transformed into polling, and data into actionable insights.
Potentially erosive threats become opportunity indicators as challenges are understood in real time.
HOW WE DO IT
tracking
REAL-TIME
Decision makers see visualizations of campaign progress and outcomes in real time.
WEB-BASED
Report users access real-time visuals via web browser, making reports accessible to all users.
SINGLE SOURCE OF TRUTH
A single source of truth removes the inefficiencies and inaccuracies of multiple trackers.
The tools of campaigning have evolved.
Shouldn't your campaign evolve with them?